SEO & GEO for Small Businesses: Get Found on Google and Cited by AI
SupraLab, a digital studio on Lake Como, Italy, optimises small business websites for Google (SEO) and for AI assistants such as ChatGPT, Gemini and Perplexity (GEO). If you already have a website, the SEO & GEO audit starts from €790, followed if needed by the optimisation of your main pages, priced in the quote; new websites include SEO and GEO by default.
What is GEO?
GEO (generative engine optimization) is the work that makes a website easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI answers to understand, verify and cite.
When someone asks an AI "who builds websites for small businesses?" or "how much does custom business software cost?", the AI does not show ten links: it writes an answer and cites a few sources. GEO is about making your website one of those sources.
GEO does not replace SEO. Most AI assistants find pages through a search index, so a site that Google cannot find is unlikely to be cited. That is why we always work on both together.
SEO vs GEO
SEO and GEO start from the same place, a technically sound website with useful content, but they aim for different results.
| SEO | GEO | |
|---|---|---|
| Where you appear | Google and Bing results | Answers from ChatGPT, Gemini, Perplexity, Google AI |
| Goal | Rankings and clicks | Being cited and named in the answer |
| What matters most | Keywords, speed, links | Direct answers, precise facts, consistent information |
| How it is measured | Rankings and visits from Google | Citations, mentions and enquiries coming from AI |
Why GEO matters for small businesses
GEO matters for small businesses because more and more customers start their search by asking an AI assistant instead of scrolling through Google results.
AI assistants tend to cite pages that answer clearly, with prices, timelines and precise definitions. This is ground where a small, specialised business can compete with much larger ones: what counts is how clear and verifiable your information is, not how much you spend on ads.
What we do for your SEO and GEO
SupraLab works on six areas of your website and online presence:
- Direct answers: every important page opens with two or three sentences that answer the main question and make sense on their own.
- Structured content: clear headings, comparison tables, "from" prices and typical timelines, and FAQs written the way people ask AI.
- Structured data: the code that tells Google and AI who you are, what you offer, where you work and which questions people ask.
- Technical SEO: speed, indexing, sitemaps and correctly configured multilingual pages.
- Consistent information everywhere: the same name, services, area and contacts on your website, Google Business Profile, LinkedIn and directories. AI trusts what it finds confirmed in several places.
- Files for AI: an llms.txt file and the settings that let AI assistants read your site.
Two ways to work with us
SupraLab offers SEO and GEO in two ways, depending on whether you already have a website or need a new one.
You already have a website
We start with the SEO & GEO audit, from €790. We analyse how Google and the main AI assistants see your business today, check technical issues and content, and give you a prioritised plan. The plan is yours to keep even if you don't continue with us.
If you want, we move on to the SEO & GEO optimisation: we rewrite and fix your 3 main pages, add structured data and FAQs, and align your Google Business Profile. The price is in the quote you receive after the audit. It is a one-off project, with no monthly subscription.
You build a new website with us
In the Small Business Website, from €4,900, SEO and GEO are already included: we design structure, copy and code from day one so the site is easy to find on Google and easy for AI to cite. Nothing to add.
| Service | For whom | Price |
|---|---|---|
| SEO & GEO audit | You have a website and want to know how Google and AI see you | from €790 |
| SEO & GEO optimisation | You want to improve the 3 main pages of an existing website | quoted after the audit |
| Small Business Website (SEO & GEO included) | You need a new website | from €4,900 |
"AI cites whoever answers clearly. Our job is to make your business clear, for people and for machines." — Manuele Colombo, founder of SupraLab
From the first call to launch
Frequently asked questions
What is GEO in simple terms?
GEO is optimising a website so that AI assistants such as ChatGPT, Gemini and Perplexity understand it and cite it. It is the next step after SEO: the goal is not only to appear on Google but to be named in AI answers.
Can you guarantee that ChatGPT will cite my business?
No, nobody can guarantee it, because AI answers change and depend on many factors. We can make your website as clear, complete and verifiable as possible, which is what increases your chances of being cited.
How long does it take to see results?
The SEO & GEO audit is delivered in about one week. After the optimisation, Google updates your pages within a few weeks and AI assistants usually follow in the months after.
Do I need a monthly subscription?
No. The audit and the optimisation are one-off projects with the price written in the quote. If you want ongoing help, maintenance starts from €190 per month, but it is optional.
If I build a website with SupraLab, do I pay for GEO separately?
No. In the Small Business Website from €4,900, SEO and GEO are already part of the design.
Do you work on websites built by someone else?
Yes. The SEO & GEO audit works on any website, including WordPress, Wix or Shopify. If the site has major technical limits, we tell you in the plan.
Get a free quote
Tell us about your business and what you want to achieve. We'll reply with a clear proposal, a price and a delivery date.